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In the summer of 2024, a friend who had once lived in Scotland but had returned to Australia reached out with an intriguing request. He asked if I could organise and play golf with three of his friends from Australia who were touring the United Kingdom. These travellers were using their network of friends to meet new people and access golf clubs during their journey. It was a clever way to reduce costs on what could have been a very pricey trip whilst making new friendship. From this experience, the idea of “Friends of Friends” (FOF) Golf as a concept started to take shape.

Golf has always been a sport of precision, performance, and individuality. Yet, the equipment choices presented to us often come with a narrative shaped by marketing strategies rather than genuine usage statistics. FOF Golf with our initiative aims to delve deeper into the reality of what golfers are truly relying on during their time on the course—providing an honest, clear picture that contrasts with the sometimes-misleading statistics in advertisements.